山東中煙系列產(chǎn)品第二屆澳大利亞產(chǎn)品巡展悉尼會(huì)場(chǎng)
東南網(wǎng)澳大利亞站7月16日訊(本站記者 劉暢) 由山東中煙生產(chǎn)的卷煙系列產(chǎn)品在澳大利亞上市兩年多以來，廣受澳洲當(dāng)?shù)叵M(fèi)者歡迎。15日晚，山東中煙系列產(chǎn)品第二屆澳大利亞產(chǎn)品巡展在悉尼拉開帷幕。約200位悉尼當(dāng)?shù)亟?jīng)銷商受邀參與了當(dāng)晚的答謝晚宴。山東中煙國際運(yùn)營中心王照軍總經(jīng)理出席了宴會(huì)。
會(huì)上，主辦方為來賓們備下了美酒佳肴，安排了魔術(shù)、川劇“變臉”等精彩表演，更是拿出了平板電腦、智能手表等大禮回饋當(dāng)?shù)亟?jīng)銷商。
“他們煙很好賣，他們?yōu)榇蜷_澳洲本地市場(chǎng)下了很多功夫。”當(dāng)?shù)亟?jīng)銷商馮先生告訴記者，“進(jìn)價(jià)低、利潤高、銷量大，（山東中煙）還經(jīng)常通過各種方式回饋我們。我們不僅獲得了利潤，還感覺很開心，很好。”
他還表示，該公司在澳洲銷售的是“美式混合”口味，和澳洲銷售的其他大品牌煙口味相近，但價(jià)錢比他們便宜了一半左右，性價(jià)比非常高。
王照軍在采訪中告訴記者，“我們（山東中煙）會(huì)緊跟‘一帶一路’的戰(zhàn)略，堅(jiān)定不移地‘走出去’。”在記者問及“走出去”的具體措施時(shí)，王照軍說，“我們的戰(zhàn)略是分‘三步走’。第一步是‘走出去’，先把市場(chǎng)鋪開；第二步是‘走進(jìn)去’，要扎根于當(dāng)?shù)厥袌?chǎng)，真正被當(dāng)?shù)叵M(fèi)者認(rèn)可；第三步是‘走上去’，逐漸提升產(chǎn)品形象和品牌價(jià)值。我們?cè)诘习萁M建了海外運(yùn)營中心，置身于海外，用海外的思維解決海外的問題。我們很有信心。”
據(jù)悉，本次產(chǎn)品巡展將會(huì)在未來幾日陸續(xù)于珀斯，阿德萊德及墨爾本舉辦。
王照軍總經(jīng)理接受本站記者采訪
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"China Tobacco Shandong" products widely welcomed by Australian
By Charlie, Southeast Net Australia, 16 July
Cigarettes produced by China Tobacco Shandong Industrial, are widely welcomed in Australia over the past 2 years. In the evening of 15th July,?the?company?lifts the curtain of their 2nd Australia Tour in Sydney. About 200 dealers were invited to the banquet. Zhaojun Wang, General Manager of the company's International Operations Centre, attended the event.
“Their products are very popular, they have done a lot of things to adapt to the Australia market.” Mr Feng, a Sydney local dealer states, “We can get profit, and they also repay us through other methods, such as this banquet tonight. Very good.”
He also says, “their product is American Blend, which has similar taste compared to mainstream products on the market, but with about half the price, very good value.”
Not only food and wine were served at the night, several performances were also brought on the stage, including magic show and the Chinese traditional “face-changing” show, a miracle part of the Sichuan Opera. What is more, tablet computers and smart watches were given away in the lucky draw section.
It is reported that this event will be held in Perth, Adelaide and Melbourne in the coming days.
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